Get The Best Web Design Company in Chennai

Designing Website refers to the way website content is delivered to the end-users through the internet, using a browser or any other software. The intent is to make a website, i.e. a compilation of online contents including applications and documents that are stores on server/servers. The web portal might include images, text, sounds and various other contents, which might also be interactive. As it is, web design typically involves the overall structure of the web site including information architecture (naming conventions and navigation schemes), the pages or the layout as well as the conceptual design along with branding.

All websites must start with a comprehensive strategy in order to make it clear, as to what they want to achieve. A strategy enables the web design to fulfill the pre-defined goals.

Various elements like text, images, forms, as well as videos may be displayed on the webpage with the help of HTML, XHTML, or XML tags. In case of older browsers Plug-ins like Adobe Flash, Java run-time environment, QuickTime, etc. may be required for displaying some media, embedded into the webpage by making use of HTML or XHTML tags.

Web pages are typically classified as dynamic or static. Static pages do not change the layout and content with each request unless and until manually updating is done in the page by a human. On the other hand, dynamic pages tend adapt the content or appearance on the basis of the changes or input/interaction of the end-user. The contents may be altered on the end-user's computer, with the help of using scripting languages for altering the DOM elements.

With the phenomenal growth that the internet has seen in the past few years, there has also been a rising demand for web designing and development. This has resulted in the entry of several web design companies. Typically a web design company works on the creative designs of WebPages, generally in coordination with the client who provides information in regard to his or her needs or requirements. A website redesign company would make use of graphics software applications, such as Photoshop, or Java, which may also be used for animated graphics. Overall, the objective is to make WebPages with a particular design, a standardized graphic set, as well as minute details. Such a company may also help a client in regard to the written content for the web pages.

For more details visit us @ Best Web Design Company in Chennai

Source: http://epixeltechnologies.com/

How Digital Marketing Companies in India Are Helping Businesses Stay Relevant Online

The advent of the internet has opened up novel vistas for doing business. As per a survey, India will have around 500 million internet users by 2017. This creates a fascinating opportunity for businesses to sell their services and products to a growing population of internet users.

The internet has brought along with it newer ways of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, do not work on the internet.

Inbound or online marketing, is marketing on the internet or in the digital sphere. It takes into consideration things like page rankings in search engine searches, advertising on search engines, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target exactly the audience that a particular business wants to serve ads to.

The need to market products and services on the internet has given rise to a new industry - the internet marketing industry. Digital marketing company in Chennai provide comprehensive digital marketing services for businesses. They usually employ a specialist team of domain experts in search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and social media optimization (SMO).

A recent survey noted that 34% of the companies surveyed had an integrated digital marketing strategy and 16% companies said that they use internet marketing on and off. A staggering 50% of the respondents said that they do not have a defined strategy for internet marketing. These numbers suggest that there are still businesses that have not been exposed to the awesome capabilities and powers of internet-based marketing.

It is imperative for Indian businesses, in particular, in this age to realize the importance of having an integrated internet marketing strategy if they wish to survive in a highly frenzied and competitive market. Without the help of Digital Marketing Services, they fall short of creating a strategy and face the dangers of seeing themselves become directionless. They will never know their online market share, their current market share will be gained by existing and start-up competitors and they will never have a powerful online proposition.

A Digital Marketing Company in India can help businesses harness the power of a robust web-based marketing strategy. The use of novel platforms like the social media can be a game changer as more and more people are using them to engage with brands. It is an excellent place to gain followers, engage with them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served to them to convert them into customers.

For more details visit us @ Webdoux

Source: brainworkindia.net

E-Commerce Website Development and the Indian Service Industry

The internet as a medium has become a powerful voice in the global village and satisfies the aspirations of millions of lay individuals. Brand awareness among consumers is constantly increasing and it is important that companies connect with customers via various media to stay relevant and market their products. E-commerce has emerged as the key to business engagement and survival in a globalised world where boundaries are being re-drawn and the end user is magnified. Individual empowerment and a proportional increase in disposable income and has resulted in an e-commerce explosion. A purchaser in any part of the globe with the right purchasing capacity can command any product of his or her liking at will thanks to the internet.

E-commerce website development solutions are extremely advantageous for companies since a physical brick and mortar is avoided. Employee salaries, rent, electricity and other overheads are minimal thus translating into better deals for the end customer. All payment transactions are immediate and virtual offering best terms for a business in terms of cash flow and security. For consumers, the advantages are that they can get any product they desire at will irrespective of seasonal availability for a reasonable price. Travel time is eliminated and comparison shopping gets them the best deals with a few mouse clicks.

Web design and development plays a key role in determining the fate of a business in the online world since the first step in retail e-commerce is the development of a catchy website. It should have an aesthetic look and feel, easy navigational features and proper security. Further, all the products must be showcased effectively. Payment gateways must be secured against malicious attacks and servers programmed to accept heavy traffic. The aim is to master the art of delivering perfect solutions that leave a pertinent and positive impact on end users without compromising on security. A right mix of creativity, technology and strong business acumen goes into the development of successful e-commerce solutions and websites. It is thus a highly skilled and knowledge intensive process that slowly transforms rustic thoughts into world class solutions.

The Indian service industry has grown from strength to strength over the years and has built a solid reputation based on efficiency, timely delivery and cost effectiveness. It encompasses a broad gamut of operations right from software development to back office processes. Many Indian companies have specialised is in the development of e-commerce websites and solutions. They cater to clients from all corners of the globe and have developed cutting edge solutions with their mastery of various programming languages. It is thus no wonder that the services sector has clocked rapid growth over the last few years. The secret of their success has been their ability to adapt and quickly master rapidly evolving technology that is continuously changing n a daily basis.

E-Commerce is a powerful tool that can engineer an instant change to the entire business structure, merchandising, pricing, marketing, and sales process in an organisation and the Indian service industry is playing a pivotal role in ushering this transformation.

For more details visit us @ Web Design Companies in Chennai

Source: http://mayuri.co.in

28 DEC SEARCH RANKING ALGORITHM UPDATE DECEMBER 2017

Google confirms mid-December search ranking algorithm updates

As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted

Google has confirmed what many in the search industry have seen over the past week, updates to their algorithm that are significantly shifting rankings in the SERPs. A google spokesperson told Search Engine Land “We released several minor improvements during this time frame, part of our regular and routine efforts to improve relevancy.”

Early signs point to mobile & schema

“SEMrush Sensor follows all the changes that occur on Google SERPs in 6 countries for both mobile and desktop separately. On top of the general volatility score per country, Sensor tracks scores for various industries and indicates the change in 15 SERP features and % of HTTPS and AMP.

Some industries experience more change than the others on daily basis (for example, due to higher competitiveness). Thus, Sensor introduced the Deviation score that analyses which industries had biggest the volatility spikes in relation to their usual score.”

Based on this data, Onskul concludes “Normally, December is one of the calmest months when it comes to SERP volatility as Google tries to minimize potential impact before big holidays. But something happened around December 14, something that Barry Schwartz called the Maccabees Update, or the pre-holiday update. Sensor spotted the highest SERP volatility on mobile (slightly less on desktop) across most categories, most affected on mobile being Autos & Vehicles, Law & Government, Reference.

In fact, right now, on December 19, Sensor is reporting another extreme spike in volatility. Now, Hobbies & Leisure, Science, Jobs & Education, Home & Garden, Internet & Telecom, SEO services have been affected the most. And the biggest fluctuations again take place on mobile.

Of course, it’s too early to come to conclusions on what’s going on and how to adjust to the changes (as we can’t really predict what exactly has changed), but what we know for now is that some new tweaks or updates were rolled out on December 19 for the US, and with a domino effect, the dramatic rise in volatility caught up in the UK, Germany, France, Australia and Spain the next day, which means that the update that was tested on the Google US on December 19 is now spreading across the world.”

We also reached out to Search metrics for their analysis and Founder and CTO Marcus Tober noted that they prefer to conduct a deep analysis of algorithmic fluctuations after a sustained change has taken place, saying “At first we saw some changes that at first look looked like typical Panda and Phantom symptoms, but not on a large systematic scale. Many sites have lost visibility that have no Schema.org integration, but we can’t determine based on such a short time what are the overall systematic changes.”

For more details visit us @ Webdoux