Friday, January 19, 2018

E-Commerce Website Development and the Indian Service Industry

The internet as a medium has become a powerful voice in the global village and satisfies the aspirations of millions of lay individuals. Brand awareness among consumers is constantly increasing and it is important that companies connect with customers via various media to stay relevant and market their products. E-commerce has emerged as the key to business engagement and survival in a globalised world where boundaries are being re-drawn and the end user is magnified. Individual empowerment and a proportional increase in disposable income and has resulted in an e-commerce explosion. A purchaser in any part of the globe with the right purchasing capacity can command any product of his or her liking at will thanks to the internet.

E-commerce Website Development

E-commerce website development solutions are extremely advantageous for companies since a physical brick and mortar is avoided. Employee salaries, rent, electricity and other overheads are minimal thus translating into better deals for the end customer. All payment transactions are immediate and virtual offering best terms for a business in terms of cash flow and security. For consumers, the advantages are that they can get any product they desire at will irrespective of seasonal availability for a reasonable price. Travel time is eliminated and comparison shopping gets them the best deals with a few mouse clicks.

Web design and development plays a key role in determining the fate of a business in the online world since the first step in retail e-commerce is the development of a catchy website. It should have an aesthetic look and feel, easy navigational features and proper security. Further, all the products must be showcased effectively. Payment gateways must be secured against malicious attacks and servers programmed to accept heavy traffic. The aim is to master the art of delivering perfect solutions that leave a pertinent and positive impact on end users without compromising on security. A right mix of creativity, technology and strong business acumen goes into the development of successful e-commerce solutions and websites. It is thus a highly skilled and knowledge intensive process that slowly transforms rustic thoughts into world class solutions.

The Indian service industry has grown from strength to strength over the years and has built a solid reputation based on efficiency, timely delivery and cost effectiveness. It encompasses a broad gamut of operations right from software development to back office processes. Many Indian companies have specialised is in the development of e-commerce websites and solutions. They cater to clients from all corners of the globe and have developed cutting edge solutions with their mastery of various programming languages. It is thus no wonder that the services sector has clocked rapid growth over the last few years. The secret of their success has been their ability to adapt and quickly master rapidly evolving technology that is continuously changing n a daily basis.

E-Commerce is a powerful tool that can engineer an instant change to the entire business structure, merchandising, pricing, marketing, and sales process in an organisation and the Indian service industry is playing a pivotal role in ushering this transformation.

For more details visit us @ Web Design Companies in Chennai


Wednesday, January 3, 2018


Google confirms mid-December search ranking algorithm updates

As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted

Google has confirmed what many in the search industry have seen over the past week, updates to their algorithm that are significantly shifting rankings in the SERPs. A google spokesperson told Search Engine Land “We released several minor improvements during this time frame, part of our regular and routine efforts to improve relevancy.”

Early signs point to mobile & schema

“SEMrush Sensor follows all the changes that occur on Google SERPs in 6 countries for both mobile and desktop separately. On top of the general volatility score per country, Sensor tracks scores for various industries and indicates the change in 15 SERP features and % of HTTPS and AMP.

Some industries experience more change than the others on daily basis (for example, due to higher competitiveness). Thus, Sensor introduced the Deviation score that analyses which industries had biggest the volatility spikes in relation to their usual score.”

Based on this data, Onskul concludes “Normally, December is one of the calmest months when it comes to SERP volatility as Google tries to minimize potential impact before big holidays. But something happened around December 14, something that Barry Schwartz called the Maccabees Update, or the pre-holiday update. Sensor spotted the highest SERP volatility on mobile (slightly less on desktop) across most categories, most affected on mobile being Autos & Vehicles, Law & Government, Reference.

In fact, right now, on December 19, Sensor is reporting another extreme spike in volatility. Now, Hobbies & Leisure, Science, Jobs & Education, Home & Garden, Internet & Telecom, SEO services have been affected the most. And the biggest fluctuations again take place on mobile.

Of course, it’s too early to come to conclusions on what’s going on and how to adjust to the changes (as we can’t really predict what exactly has changed), but what we know for now is that some new tweaks or updates were rolled out on December 19 for the US, and with a domino effect, the dramatic rise in volatility caught up in the UK, Germany, France, Australia and Spain the next day, which means that the update that was tested on the Google US on December 19 is now spreading across the world.”

We also reached out to Search metrics for their analysis and Founder and CTO Marcus Tober noted that they prefer to conduct a deep analysis of algorithmic fluctuations after a sustained change has taken place, saying “At first we saw some changes that at first look looked like typical Panda and Phantom symptoms, but not on a large systematic scale. Many sites have lost visibility that have no integration, but we can’t determine based on such a short time what are the overall systematic changes.”

For more details visit us @ Webdoux

Thursday, December 28, 2017

Facebook Advertising Tips and Strategies For Your Business

Facebook advertisements have not only proved to be influential and indeed effective; advertising on Facebook is very rewarding. This is simply because advertising on Facebook gives you a good opportunity to reach out to millions of potential customers within a very short period. However, Facebook advertising may not be that simple. The fact that your ad(s) reach out to millions does not mean that you can secure sales. The following tips and strategies should help you in employing a successful Facebook advertising campaign.

Facebook Advertising

Ad Type

Facebook puts at your disposal the Ad Creation tool that you use in creating your business ad(s). You can create an ad for three purposes; to get more fans, to promote your posts or to direct Facebook users to your traditional business website. You need to realize that Facebook ads are not search ads but rather display ads. Facebook users visit the site to connect with their friends and not to shop. Your main object when creating an ad should therefore to connect with your followers who happen to be your potential customers.


Advertising with images have proven to be the most effective way to advertise on Facebook. Indeed, Facebook has a policy stating that 80% of all ads placed on the site should be in form of images. It is therefore very critical that you create an ad with a compelling image for the intended purpose. Your ad(s) should not only be striking but eye-catching and crown-pulling as well.


The fact that Facebook is accessed by millions of its users everyday does not mean that you can advertise to all and sundry. Indeed, Facebook users are from different backgrounds, have different interests and are of different age groups. You definitely cannot advertise to them all. You need to identify a specific segment of Facebook users to direct your ad campaign to. Facebook actually provides you with a tool to specify what category of users you wish your adverts to reach.


Apart from creating ads, another effective strategy you need to employ when advertising on Facebook is to create relevant posts that your followers can like, share or comment on. In addition to creating posts on a regular basis, you need to promote your posts to make them live long in your follower feeds.


Like with advertising elsewhere, advertising on Facebook has its cost although it is very minimal. This does not however mean that you can advertise in any way you can. You need to keep your advertising cost low by setting affordable daily advertising budget. You need to stat off with a small but reasonable advertising budget and increase the same while monitoring how your ad(s) performs.


Timing is very critical when it comes to advertising on Facebook. It is common knowledge that majority of Facebook users access the site during working hours and that is the best time to run your advert campaign. Depending on your target audience, make it a point to determine at what times they access the site.


There is really no point to run an ad campaign on Facebook if you are not in a position to monitor how your ad performs. In addition to changing your ad at least after six months, make effective use of Google Analytics to keep track of ad performance. This is the only way through which you will able to know whether to terminate your campaign or employ additional financial resources.

For more details visit us @ Facebook Page Management services


Tuesday, December 26, 2017

13 Tried and Tested Steps to Follow While Selecting the Best Web Designing Company Chennai

Most of the business owners dream of expanding their business in the international market. But some silly business owners believe it as a fantasy and never try to fulfill them. While some business owners are smart enough to think their dream as their vision and run after their vision until it becomes true.

To expand a business in the global market the first thing business owner should do is to have a website of the business. Some are hesitant to spend any money to make their own website. They don't understand that why should they invest for creating any website. But the fact is more and more people spend much time online these days. So, to draw attention of the potential customers the strongest asset a business owner could have is a website of the business he owns. Ask your website designing company to create a professional and amazing website so that you can attract more and more visitors and turn the visitors into customers.

To create your own business website, you need to contact the best web designing company Chennai. There are a number of web designing companies who will build a website for you. But all the web designing companies are not the same good. Even an excellent web designing company may not fulfill all your requirements. So, stay careful as much as necessary while choosing the best web designing company that will work as per your requisite perfectly and proficiently.

Here I will present you 13 essential tips to follow while selecting a web designing company:-

1. Fund - First of all you should take a look at your finance. Ask yourself that why do you need a website. You may need a website for your online business to sell your products or you may simply promote your business through your website. You may give all the information about your business through your website, or you may simply offer some information and rest you may offer directly via phone or any brochure or leaflet. So, there are different reasons behind creating your own website. So be aware of what you want and go ahead to the next steps.

2. Portfolio - After you get the names of some web designing companies, you should ask their portfolio from them. A huge amount portfolios of a company will help you to understand that the company is well experienced in the field of website redesigning Company. Different type of élite designs in different website created by a single company shows that the company is versatile and hence it can design the exact type of website that you need. The websites designed by the companies necessitates easy navigation as all the visitors of your website are not much savvy in using computers and internet.

3. Service details - The third point is about all the services the website designing company provides you, like domain registration, internet marketing service, search engine optimization, social media marketing, web hosting, technical support etc. If your business is an online business and you sell products online, then you should also make sure that your web designing company provides services like payment gateway integration, shopping cart integration, SMS and Fax integration etc.

4.Contract on website ownership - Some web designing companies offer license to use the website after they have created your business website instead of transferring the ownership to you. So make it sure from the contract paper where it is clearly stated that the website owner is only you. So that if you switch to another service provider, you can take your website also with you.

5. ftp and hosting control panel user-id, password - Try to confirm from your service provider that they will furnish you with all the details about ftp and hosting control panel login user-id and password of your website. So that you can change your service provider if required.

6. Long-term relationship and cancellation policies - Try to understand if the company wants to keep up a long-term relationship with you, so that you can up-to-date your website if needed. Also know about their contract cancellation policies so that you don't face any unwanted troubles in future.

Some web designing company may want to keep up a long-term relationship with you and in turn you have to pay them on monthly or yearly basis. But if you are not willing to up-date any new information in your website, then it is unnecessary for you to pay on regular basis. So be sure about this policy also.

7. Technical support - before you sign-up with any company you should also verify if the company provides any technical support or not, so that if you face any problem later on while navigating your website, the service provider stands by you to correct all the technical errors.

8. Best web designing company - The web designing company should have a team of committed, experienced and vibrant experts. The experts are confident enough and equipped with most web tools and advanced technologies. So that they could offer the best solution for your business and put your businesses at the top. The company is a leading brand in web design and development in the global market.

9. On-time project delivery - Before you sign-up, confirm that the company will complete your project within your time-frame. Some companies are there who will take months together to contact you for simple and small details and delay your project.

10. Customer satisfaction - The web designing company should give priority to client-satisfaction.

11. Logo and graphic designing - It will be very helpful for your business if your web designing company can create a special logo and graphics designed exclusively for your business keeping in mind the products you sell through your business. A mind-blowing logo creates a huge impact on the visitor's mind for a lifetime. For example- the "Disney World" logo has a huge impact on our mind since our childhood days. Also the beautiful logo of the most desired Ferrari or Audi car.

12. Ask for proposals and compare them - Once you have narrowed down the list of companies as per your requirements you can ask proposal from the remaining companies. This will help you to know about the exact rates, offers and the exact services the company is willing to give you. Hence you will be able to compare all the proposals and select the best suited web designing company for your business.

13. Don't get magnetized by false hopes - Do not become allured by low price and amazing offers and end up nowhere!! Be sure that the web designing company you chose to work with is the best web designing company and also an affordable best web design company in Chennai.

If your website designing company provides you a clear view happily about all the points mentioned above, then feel free to go with them for a deal. It will help you to fulfill your business website need without any hassle. But if any company is not willing to give you any idea about any of the points, then just ignore the company and move to the next prospective company.

Thursday, December 21, 2017

Why Avail WordPress Development Services From Eminent Outsourcing Companies?

If you are planning to give a whole new look to your website or creating a new website from a scratch, WordPress is the answer to all your needs. Over the last few years, WordPress has emerged as the most preferred open source platform for website development. Offering a number of remarkable features and functionalities, WordPress Content Management System (CMS) has certainly made website design and development an easy task. To get an attractive and optimized website, one can avail WordPress development services from eminent outsourcing companies that have the right mix of resources including proficient manpower and advanced technology and tools.

Besides helping one boost web presence in an easy manner, WordPress is majorly used for creating blogs and corporate websites. Let's discuss some of the most prominent features of this CMS.

• Easy to install and upgrade
• Allows one to manage content easily
• Allows one to create corporate website, personal blog, photo blog, online community, news website or any other website.
• Features 70+ languages
• Search engine friendly
• Offers a number of beautiful and appealing themes to choose from
• Allows one to add text, titles and captions, insert graphics and images into the content
• Fully compliant with the standards set by the W3C

To get a professional looking feature rich blog or website, you can choose to outsource WordPress CMS development to specialized vendors. Highly qualified, trained and experienced developers have access to the latest technology and tools to develop websites and blogs on this platform. The experts work closely with the organization and customize the design as per one's specific business needs and requirements. They ensure that the content is of high quality and rich with relevant keywords so that your website gets a better rank on all the popular search engines including Google, Bing, Yahoo and others.

Let's have a look at some of the key WordPress development services that you can avail from professional outsourcing companies:
• Design and development
• Theme development
• Plug-in development
• Custom applications
• Search engine optimization
• WordPress integration
• Maintenance and support

Once you hire WordPress developer, he/she would make sure that the website is developed according to the business specifications. They also offer round the clock technical support and ensure that the work is completed within a stipulated time. Providing high quality WordPress CMS development services at the most competitive prices, the experts can help you boost your web presence. One can outsource these services to renowned companies where developers have all the required technical knowledge about PHP, Java Script and C#. They offer custom solutions and help in understanding customer behavior.


Monday, December 18, 2017

How Can an Effective E-Commerce Website Designer Help You?

It is advisable for you to hire an e-commerce website designer if you own a business and you want it to survive despite the presence of your competitors. This website designer is a huge help in building your own website, maintaining it and then providing upgrades to it, if necessary. An e-commerce web design company is also useful in your attempt to encourage website visitors to buy products from you. If your website is professionally and attractively built, then there is also a great possibility that your visitors will stay longer in your site and absorb every detail that is present in it. This is a huge help in continuously increasing the number of your clients.

Getting the services of an effective E-commerce website design company is also a wise move when attempting to enhance the appeal of your website. You can expect the company to help your website obtain a more relevant look and feel. The good thing about this is that your chosen e-commerce web design service provider will also make it a point to create a website which reflects the philosophy and vision of your business. You can also expect it to work in effectively organizing the layout of your site while increasing its professional appeal. Another advantage of hiring an e-commerce web design service provider is that its people are capable of creating a website with easy to use features so expect your prospective clients to enjoy visiting your site.

An E-commerce website builder can also help you out in your attempt to create market friendly content for your site. He is capable of giving your site a user-friendly interface. The good thing about most e-commerce web design companies is that they are capable of making the ordering and payment process easier. This means that if your visitors decide to purchase a product through your website, then they will have an easier time posting their orders. The checkout process is also proven to be simple so your visitors will never get frustrated about being unable to place their orders and make their payments online.

E-commerce web design companies are also useful in your attempt to establish a properly optimized website. Bear in mind that the process of optimizing your site can be complex. With a professional around, you will get the chance to optimize your site while abiding to the specific standards linked to search engine optimization. You also get the chance to avoid keyword stuffing, which can affect your ranking on search engines. You should also take note of the fact that most search engines are stricter now. If it has been proven that you manipulate the search results, then there is a great possibility that your site will be completely eliminated from the rankings. An expert e-commerce web designer can be a huge help when it comes to this, as he is capable of improving your rankings while ensuring that your search engine optimization attempts strictly abide to the rules.

Hiring an E-commerce website development is indeed one of the many things that you can do to improve the performance of your business. With his help, you can expect to effectively upgrade your existing website while getting a hundred percent assurance that you can complete your e-commerce project.


Thursday, December 14, 2017

8 Tips will Grow Your Business Using Social Media Marketing

In today's market, social media plays a major role in the world so if you want to grow your business and your brands, social media are the best way for that. The social media activities are the best one of the startup companies. Through my experience, following eight tips will help in your company growth.

Be Consistent

It will describes about the how you are using your social media. Keep in mind, how frequently you are posting a post and a message. It will useful for the success in the world market. You must post a post weekly twice or thrice. So the views can easily attract on your business.

Use of Social Networks

Social networks are another important one because nowadays people using more social networks so posting a post on social networks will reach more number of people and many chances to visit to our website and the traffic will automatically increase. So, regularly maintaining in the big social media like Facebook Advertising, Twitter, LinkedIn, Instagram is a necessary one.

Format Content Optimize

The main point of posting a post in the social media to make a traffic, so there is a different format of posting styles in the social media. Because you have so many followers in the social media if they see your post in all your media that may affect your post. so there are a so many different styles of post based on the social media for example in twitter short content is enough, you need only photos to post in Instagram, in Facebook videos and memes are enough and in the LinkedIn long post is important.

Pushing Networks

There are some other networks that are very useful than others. You find that networks and post on that network that will really very useful to the business growth and increases the customers. If you found that type of specific networks that can definitely give you an advantage and opportunity.

Content Alignment

If you want to strong in social media presence, first you want to get more likes and followers to the post. That can be achieved by post a content in correct alignment and content delivery. Your content should be sharp to the views.

Some Content is won't be Popular ,but we should post

There is a some content that cannot make a likes and share, but it will help you in some other way in the future, so don't hesitate to post that type of content. Because that will make a strong foundation for our company.

Balance Popularity and Business

Your professional social media site describes about your business, through that you will get an attention in the world market. You may post your popularity and fun post in the media it will increase the eagerness of the viewers to visit your website and boost the reputation of your business in the world market.

Amplify of Social Media

You are going to have marketing and business plan outside the social media activities. After all successful marketing plan is varied and robust. social media adds a more successful growth to the business.

For more details visit us @ Social Media Marketing Company in Chennai