Thursday, December 28, 2017

Facebook Advertising Tips and Strategies For Your Business

Facebook advertisements have not only proved to be influential and indeed effective; advertising on Facebook is very rewarding. This is simply because advertising on Facebook gives you a good opportunity to reach out to millions of potential customers within a very short period. However, Facebook advertising may not be that simple. The fact that your ad(s) reach out to millions does not mean that you can secure sales. The following tips and strategies should help you in employing a successful Facebook advertising campaign.

Facebook Advertising

Ad Type

Facebook puts at your disposal the Ad Creation tool that you use in creating your business ad(s). You can create an ad for three purposes; to get more fans, to promote your posts or to direct Facebook users to your traditional business website. You need to realize that Facebook ads are not search ads but rather display ads. Facebook users visit the site to connect with their friends and not to shop. Your main object when creating an ad should therefore to connect with your followers who happen to be your potential customers.


Advertising with images have proven to be the most effective way to advertise on Facebook. Indeed, Facebook has a policy stating that 80% of all ads placed on the site should be in form of images. It is therefore very critical that you create an ad with a compelling image for the intended purpose. Your ad(s) should not only be striking but eye-catching and crown-pulling as well.


The fact that Facebook is accessed by millions of its users everyday does not mean that you can advertise to all and sundry. Indeed, Facebook users are from different backgrounds, have different interests and are of different age groups. You definitely cannot advertise to them all. You need to identify a specific segment of Facebook users to direct your ad campaign to. Facebook actually provides you with a tool to specify what category of users you wish your adverts to reach.


Apart from creating ads, another effective strategy you need to employ when advertising on Facebook is to create relevant posts that your followers can like, share or comment on. In addition to creating posts on a regular basis, you need to promote your posts to make them live long in your follower feeds.


Like with advertising elsewhere, advertising on Facebook has its cost although it is very minimal. This does not however mean that you can advertise in any way you can. You need to keep your advertising cost low by setting affordable daily advertising budget. You need to stat off with a small but reasonable advertising budget and increase the same while monitoring how your ad(s) performs.


Timing is very critical when it comes to advertising on Facebook. It is common knowledge that majority of Facebook users access the site during working hours and that is the best time to run your advert campaign. Depending on your target audience, make it a point to determine at what times they access the site.


There is really no point to run an ad campaign on Facebook if you are not in a position to monitor how your ad performs. In addition to changing your ad at least after six months, make effective use of Google Analytics to keep track of ad performance. This is the only way through which you will able to know whether to terminate your campaign or employ additional financial resources.

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