Social Media Marketing Company in Chennai – Elevate Your Brand with Webdoux

In today’s digital era, social media has become a powerful tool for businesses to connect with their audience, enhance brand awareness, and drive sales. If you're looking for the best social media marketing company in Chennai, Webdoux is your trusted partner. We specialize in crafting tailored strategies that deliver measurable results and maximize your brand’s online impact.

Why Choose Webdoux for Social Media Marketing?

At Webdoux, we understand the ever-evolving nature of social media and the importance of staying ahead in this competitive landscape. Here’s why businesses in Chennai trust us:

1. Customized Social Media Strategies

No two businesses are the same, and neither should their social media strategies be. We analyze your brand, industry, and target audience to create a personalized marketing plan that drives engagement and conversions.

2. Multi-Platform Expertise

We specialize in managing campaigns across major platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. Whether you need brand awareness, lead generation, or customer retention, we optimize each platform for maximum reach and impact.

3. Content That Engages & Converts

Quality content is the backbone of any successful social media strategy. Our creative team develops compelling visuals, engaging posts, and high-quality videos that captivate your audience and encourage interaction.

4. Paid Advertising for Maximum ROI

Organic reach alone isn’t enough to scale your business. Our targeted social media ad campaigns help you reach potential customers efficiently, ensuring a high return on investment (ROI). We optimize ads for clicks, conversions, and engagement to maximize results.

5. Data-Driven Approach

We believe in making informed decisions backed by data. Through in-depth analytics and performance tracking, we continuously refine strategies to improve engagement, conversion rates, and overall campaign success.

6. Community Engagement & Brand Building

Social media is more than just posting content; it’s about building a loyal community. We actively engage with your audience, respond to queries, and foster meaningful relationships to strengthen your brand presence.

Benefits of Social Media Marketing for Your Business

Investing in social media marketing offers numerous advantages:

• Increased Brand Awareness – Reach a broader audience and enhance brand recognition.

• Higher Customer Engagement – Build strong connections with your customers through interactive content.

• Improved Lead Generation – Convert social media users into potential customers.

• Cost-Effective Marketing – Get high returns on a relatively low marketing budget.

• Better Search Engine Rankings – An Active social media presence positively impacts SEO.

Partner with Webdoux for Social Media Success

If you’re looking to grow your business with expert-driven social media marketing in Chennai, Webdoux is here to help. Our proven strategies, creative campaigns, and data-driven approach ensure outstanding results. Let’s work together to enhance your digital presence and take your brand to new heights.

Get in touch with Webdoux today, and let’s make your brand shine on social media!

The Role of Webdoux as a Premier Social Media Marketing Company in Chennai

 Introduction:

In the dynamic world of digital marketing, harnessing the potential of social media is essential for business growth. As businesses in Chennai seek to establish a robust online presence, Webdoux emerges as the go-to Social Media Marketing Company, redefining digital strategies and transforming brands. In this blog, we delve into the key aspects that make Webdoux a leader in the realm of social media marketing in Chennai.

Crafting Innovative Strategies

At Webdoux, we understand that a one-size-fits-all approach doesn't work in the ever-evolving landscape of social media. Our expert team tailors innovative strategies that align with your business goals, ensuring optimal engagement and conversion rates. From creating compelling content to implementing data-driven analytics, our focus is on delivering results that matter.

Boosting Brand Visibility

In a city as vibrant as Chennai, standing out in the digital crowd is a challenge. Webdoux excels in enhancing brand visibility through strategic social media campaigns. We leverage the power of platforms like Facebook, Instagram, Twitter, and LinkedIn to create a lasting impact, reaching your target audience effectively.

Engaging Your Audience

Building meaningful connections with your audience is at the heart of successful social media marketing. Webdoux specializes in crafting engaging content that resonates with your audience, sparking conversations, and fostering brand loyalty. Our approach goes beyond mere visibility – we aim for authentic engagement that converts followers into loyal customers.

Driving Measurable Results

Webdoux is committed to delivering measurable and quantifiable results. Through meticulous analytics and regular performance assessments, we ensure that your social media marketing efforts translate into tangible business outcomes. Our transparent reporting keeps you informed about the impact of your campaigns, allowing for informed decision-making.

Unparalleled Expertise in Chennai

As a local player in the vibrant business landscape of Chennai, Webdoux brings a deep understanding of the local market dynamics. We tailor our strategies to resonate with the Chennai audience, ensuring that your brand connects authentically with the community.

Your Partner in Digital Growth

In the realm of social media marketing in Chennai, Webdoux stands out as a reliable partner for businesses seeking digital growth. Whether you are a startup looking to establish your online presence or an established brand aiming for a digital makeover, we have the expertise and experience to guide you towards success.

Conclusion

As the digital landscape continues to evolve, having a trusted Social Media Marketing Company in Chennai is paramount for business success. Webdoux combines innovation, expertise, and a deep understanding of the local market to position your brand for sustained growth. Elevate your digital presence with Webdoux – where every campaign is a step towards unlocking the full potential of your business in the online world.

Best Social Media Marketing Company in Chennai at India

 You might have come across various social media ads, attractive offers that catch your attention and lure you into buying that favourite pair of jeans you were looking for, or new product launch campaigns in sponsored ads. What is that all about and how does Facebook or Instagram know what you want and offer that to you at the exact same time? It is none other than the power of social media marketing. Creative Blast, the Best Social Media Marketing Company in Chennai will take you through the journey of social media marketing, its various strategies, and a bunch of other things. So, let’s get started!

What is Social Media Marketing?

Social Media Marketing (SMM) is the use of social media to reach out to your target audience or current customers and engage with them by communicating in an effective manner that appeals to your target audience. Social media marketing makes it easy for the user to raise their concerns and provide feedback. On the other side, it provides the companies to set their tone and establish the desired culture they want to portray.

Social Media Marketing helps build your brand, generate traffic, and increase sales. It involves publishing engaging content on your social media profiles, hearing out and engaging with your followers, track and analyze results and running social ads. 

The common social media platforms are Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, and Pinterest.

What makes Creative Blast the Best Social Media Marketing Agency in Chennai? 

Creative Blast provides the best Social Media Marketing Service in Indore among the various Social Media Marketers near Indore or in Indore. We develop social media strategies before developing appropriate content for the target audience to boost engagement, increase brand awareness, drive traffic to the website, solve queries of the users, increase mentions and improve user interaction. We analyze the competitors and try to deliver better than them.

We like to stay ahead and updated along with various other Social Media Marketing Agencies in Indore. We make sure your business does not miss out on an important date to showcase its solidarity with the ongoing events. Therefore, Creative Blast provides a Social Media Planner which is a calendar that’s meant for social media posts and the details regarding the day and date on which a particular post will go live on the social media.

Creative Blast is the Best Social Media Marketing Company in Indore because it entirely focuses on 3C’s – Concept, Content, and Creativity.

Concept

We develop creative concepts on the basis of understanding the needs of businesses and their consumers.

Content

We work on engaging content to drive the user to take action and seek out services or products.

Creativity

We have been winning the hearts of several clients with our creativity and implement it in the social media posts that we design.

If you have a business you want to make visible to prospective customers, you must go digital in this era of uncertain times and reach out to us because we are the topmost Social Media Marketing Agency in Indore and we will make sure your business tone and communication remain flawless and engage the users in an effective manner.

For more details visit us @ Webdoux

Source: https://creativeblast.in/blog/reach-out-to-your-target-audience-with-creative-blast-the-best-social-media-marketing-company-in-indore/

Social Media Marketing Company in Chennai- The Life Blood of Small Businesses

 Social media marketing is a more humane, fun and creative method of marketing. It is savvy, sensitive and therefore immensely popular. Through social site marketing campaigns, companies can expect to build the right marketing buzz, boost their online business and win complete customer loyalty - while making use of low or no cost marketing tools. It is the explosive combination of low cost and high effectiveness that attract businesses, big and small, to social media marketing company in Chennai.

Top 3 ways in which small businesses can use and benefit from SMO:

Win targeted traffic: Marketing, effective marketing that is, has always been about effective communication. If you communicate the right messages that appeal to the client, a business deal is struck and you make money. It's as simple as that. However, up until social media came to the scene, businesses did not really have the tools to communicate with their clients on a personal, one-on-one level. It could not explain how the company can answer the changing needs of clients. With social media, companies had tools to communicate personally with the world. Thus, the company began to acquire a character and warmth that it could not otherwise enjoy. Clients started to know, like and trust the companies they do business with. Blogs and microblogs allowed clients to contact CEOs and Sales teams directly. The company also had the means to feel the pulse of their customers and respond according to the needs of clients. Thus, communication becomes two-way and mutually beneficial. No wonder more sales are made through Facebook, Twitter, LinkedIn, YouTube and Wikipedia than through traditional marketing strategies.

Quick results: If you manage to send out a powerful message that hits internet front pages, you can experience the result almost instantly in the form of huge volumes of traffic. Many businesses and entrepreneurs have experienced the effect of viral marketing, where a single message spreads with the speed of a virus and attracts unbelievable amounts of traffic. Imagine what this traffic can do for your online business! Your search engine listing climbs up as more and more people visit your website. And the traffic you attract will be targeted, pre-sold traffic. These are the people who are most likely to buy from you.

Fun and creative: One of the reasons people enjoy participating in social sites marketing is the fun factor. For instance, a popular blender brand asked people to send in their video suggestions for blending the most surprising foods. Creative juices started flowing and thousands of people sent in their videos. There were discussions and conversations taking place all over the net, and at the center of it all was the blender! Business went up and the brand made social media marketing history! Small businesses can make use of the entertainment factor that is inherent in social media to attract huge volumes of traffic.

Source: http://ezinearticles.com/

What Is the Importance of Social Media Marketing Company in Chennai?

 In the world of technology communication has become easier than ever. The world has now shrunk from a vast populated land to a network of communicating individuals living in a global village. People from all over the globe have come closer together and distances have decreased to the extent that an individual is merely a click away.

In this ever-growing network of people a new theory has emerged, the idea of 6 degrees of separation. The idea behind this is that between you and any another person in the world is only a chain no longer than six people. This emphasizes the significance of online communication and the way it has made the world a whole lot smaller.

This is the power of social media marketing companny in Chennai and the developments in online communication. A happening in one part of the world reaches to the second part in a matter of seconds. Imagine if that news or happening was about you. The significance of this technology is the ease it provides. Using this tool to your advantage can give you a large number of benefits.

Social Media Marketing brings global fame to your name.

This is your ticket to international level fame. Your company or your name could be known throughout the globe with millions of followers and fans. Millions of people can access these sites where people come to communicate online and express their views. Once you step into the world of the social media marketing all of these people become your potential prospects. Your services are merely a single search away.

Promote your business or product as a serious product.

This technology provides you access to virtually the whole world and all its inhabitants. They are there to read and share anything that you have to say. This is your chance to establish an image for yourself that "Hey! I am here to do business" and "I am serious about the product or services that I provide".

Brings you closer to thousands of people without much effort.

Social media marketing is practically free. If you were to attempt to reach out to millions of people through physical means you would have to make a lot of investments. This technology is the way to most efficiently reach out to your potential clients, not only in terms of finances but in terms of time as well.

Gives you feedback on the type of viewer you have.

An interesting thing about marketing on these social websites is the level of feedback that you can expect. Using social media marketing services in Chennai can in fact educate you about the people who are or might be interested in your product or service. This gives you a better chance of altering your campaigns to gain improved results. You may learn about the number of people who visit you page, or the ages of people who comment or share your posts, or even their ethnicities, localities, religion, hobbies and preferences. You educate the world about your product and social media marketing educates you about the people who took interest in it. You get to know them personally through the network of social media.

Established an efficient communication channel between you and your client.

Your client may have some issue or he may need help or want to enquire more about your product. Your presence on social media allows you to respond to him on a personal level. This in turn assures the client that you are responsible and instills a sense of trust.

Your company is seen as a person.

Generally people might not prefer to do business with a company or a corporation and prefer to work with individuals. This is because a person is real; he has a real presence in this world, he is someone you can relate to, he has feelings, thoughts, and emotions. Having your business on the social media gives it a human personification. It appears to be more of an individual than a company; someone people can talk to; someone people can reach out to. This creates a comfort zone between the clients and your company and produces benefits for both.

Makes you more accessible.

Social media sites ensure your presence 24 hours a day, 7 days a week. You client can easily drop off a message and you can choose to reply as soon as you wish. This strengthens the bond between you and your customer and inspires a feeling of loyalty for your brand. This constant availability cannot be found when dealing with a physical office due to office opening and closing times. This ease for the customers to reach out to you in their time of need can only be ensured by social media.

Social media levels the playing field.

Whether you are a multinational company or a single person start-up, in the world of social media you are all on the same level. Your finances and resources may not make much of a difference when it comes to social media. What does make a difference is your skill to communicate and attract people and the quality of the product or services that you provide. In the physical world, new start-ups would face immense financial difficulties in trying to promote themselves, while the marketing of giant enterprises would continue to dominate. Social media network gives you a fair playing field to show your true spirit and skill.

You might discover new potential clients or customers.

While reviewing your feedback of viewers you might begin to see obvious patterns in your business response. People from a particular region that you might never have thought of are showing a lot of interest in your product are your best clients. These patterns will also allow you to see a certain untapped markets that you can exploit. You can swiftly move and make use of the opportunity.

Marketing campaign is easier to manage and cost-effective.

Setting up a social media marketing campaign requires much less effort than actually setting out to physically execute you marketing campaign for example putting up banners or advertisements etc. in order to get you message across. Social media marketing is relatively easy to manage and quite frequently updated.

Your network grows exponentially.

As more people add to your social network, they become the cause for more people to join in. As the people keep adding the rate at which people are added grows with them. And as the tree branches out, so will your business.

People are more receptive to Social Media.

People tend to pay more attention to things on the social media. The reason being that people feel that compared to mainstream marketing social media has no political agenda behind the information or the presence of any big corporation trying to sell their products. It is just people sharing their knowledge and opinions. Therefore the people tend to pay more attention to social media posts and are more influenced by them as opposed to specialized advertisements.

For more details visit us @ webdoux.com

Source: http://ezinearticles.com/

How To Build A Career With Digital Marketing Lead Generation Techniques

 In the present time, the importance of online or digital marketing is known to everyone. Without the help of digital marketing it can get really difficult to generate sales from the online market. When we talk about digital marketing, we usually mean the generation of leads. It is the prime purpose of online marketing; the more leads you have, better the sales figure of your business turns out to be. If your website is not getting enough number of hits, it would not be able to deliver the kind of result are hoping for. This is the reason why companies are spending good amount of money in hiring digital marketing company in Chennai experts, and if you want to make a career in this field, it is certainly the best time.

In order to be good at generating leads for a business, you need to know about the techniques mentioned below. These techniques have always proved to be quite efficient in enhancing the traffic rate to any website, which in turn also improves the sales figure.

So, let us provide you some easy explanations on how these techniques prove to be effective in lead generation.

SEO

We have already heard a lot about Search Engine Optimization. SEO is all about optimizing a website according to the rules or guidelines of the various search engines. However, we primarily mean Google. On daily basis, millions of organic searches are carried out by the online users around the world. It is pretty obvious that most of the users hardly check out the second page of the search result.

So, SEO techniques can improve the ranking of your website and help it to grab a place in the first page of the search result, which in turn will bring in more leads for your business. No matter if your company is of B2B or B2C nature; in both the casSEO services in Chennai can improve the visibility of your website. In fact, for most of the businesses, SEO accounts for 40 to 60 percent of the total lead generation.

PPC

When talking about Pay Per Click campaigns or advertising, a lot of people seem to underestimate the value of this technique. However, if you take a deeper look into it, you will come to know why it is so important. The value of the leads generated through this method is very high, and most of the leads get converted into sure shot sales. In this technique, Google AdWords certainly rule the world, followed by options like Bing Ads, Facebook, Twitter, etc.

LinkedIn Marketing

When it comes to generated leads for B2B clients then the techniques of LinkedIn Pro prove to be highly useful. At present, the number of users in LinkedIn is more than 400 millions. So, this platform is quite a huge one for the businesses that are looking for clients. Profile optimization is one of the basic techniques involved in this case.

Once an effective profile is ready, it is the time to focus on building an efficient group. As an expert of digital marketing, you certainly have to focus on how to build a powerful group through which leads can be generated. Finding the potential customers or clients becomes easier when you have a huge group in LinkedIn Pro.

Social Media Marketing

In today's time, it is highly crucial to remain connected with the various social media platforms, such as Facebook, Twitter, Google+, Tumblr, LinkedIn, and Ozone. As per some research, almost 50 percent of the Facebook users and more than 65 percent of the Twitter users get influenced by the recommendations they come across when doing research about purchasing an item. So, if you want to capture a good number of potential customers for your business, you have to remain active on these social networking platforms.

As a professional of social media marketing company in Chennai, you have to understand how to earn followers on Facebook, Twitter, Google+, and many other platforms. It is one of the best ways of link generation. In addition, it is also important to remain in the mind of your followers, which can be done by posting or uploading relevant and interesting contents on regular basis; it could be text or image/video based.

Lead specific Landing Page Design

Landing page is something that drives an online user or a visitor to a web page, which could be the sales page of your website. There can be different forms of landing pages, such as Facebook ads, Pay Per Click ads, Twitter ads, direct mails, etc. So, if you are able to design highly efficient landing pages for your client's business, it will surely help in generating some good amount of leads for your client.

A landing page and its contents should be enticing enough to compel the users to take the bait. The online users should find the offers irresistible and believable at the same time. In this way, you will be able to get more numbers of sure customers for your clients.

Affiliate ads

For those who do not know, affiliate marketing refers to the campaign in which you offer reward to the affiliates when they help you earn visitors or customers for your business. So, it is a way of outsourcing the marketing part of your business to the affiliates, and in this way the overall effectiveness of your company's marketing program increases.

As an expert of digital marketing, your task should be to come up with a good plan for the affiliate ads related to your clients. Creation of affiliate links is also necessary in this case. The pay associated with the affiliate marketing campaign of your client should be enticing enough. Through this way, more and more leads can be obtained.

Technical Forum Discussion

Discussion is always good, and when it happens on the online platform then the geographical limitations do not apply anymore. More numbers of people are able to join the forum in order to place their opinion or information. In this regard, the online forums for discussion can be a very useful for the experts of digital marketing.

They can use the forums to place content in a clever way, so that the content can pull in more visitors to your website. However, the selection of the online discussion forums has to be done in a careful manner, as not all forums feature good number of members or visitors.

Local Listing with white labels

We all know about the local directories which are used for obtaining the contact information of the service provider we are looking for. In the online world also you can come across such directories, and such local listing can be used for getting more leads for your business. But, you need to make sure the contacts in the local listing are from the white labels.

Blogging & Content sharing

Blogging is something we all know about, and it can be a good way to generate leads. Blogs and visual contents are often checked by the online users for obtaining information, and you can provide them the required information by mixing it with the marketing elements.

For example, some blogging sites allow the online users to access the content only after completing some easy steps; such as- asking the contact details of the user; asking the user to click on a link; etc. You can also recommend relevant and informative newsletters to the online users. You can also offer them discounts on certain items.

Email Marketing

This is one of the most effective ways for the businesses to get more customers for their business. There is email marketing software available, and with the help of them, you can target hundreds of potential customers on daily basis. Email marketing is about getting in touch with the people by shooting emails, but in bulk amount. As per some report, for every dollar you spend on email marketing, you can get up to 40 dollars of return. So, it is certainly a very good kind of investment.

As a professional of digital marketing, you have to learn about the different dos and don'ts of the email marketing campaign. By choosing the right application for email marketing you can provide more leads to your client's business. Through email marketing, you can keep the customers updated about the new offers from your business, which in turn will entice them to visit your website.

So, those were some of the lead generation techniques you can implement as an expert of digital marketing. There are many ways to learn these techniques and turn out to be an expert in these methods. Before taking up any course, it would better to make sure about the reputation and value of the digital marketing course. In addition, you also need to have practical knowledge of these techniques before using them for your client's website. So, spend some time on these methods and make yourself more skilled in the same. You will surely have a great career ahead.

For more details visit us @ Web design companies in Las Vegas

Source: http://ezinearticles.com/

7 Things To Look For In A Digital Marketing Company in Chennai

There are lots of reasons to hire a digital marketing company, and most of them are tied to your website. Gathering leads, selling products, and increasing awareness of your business are the primary digital marketing goals – and those conversions happen on your site.

Initial boxes they need to tick usually include their process, location, availability, and cost. But how can you spot the strongest companies in a pool of outwardly similar options?

You need to know exactly what you want the company to do, and how to tell if they’re good at it. We are the best digital marketing company in Chennai

What to look for in a digital marketing company

Not all companies employ experts in every aspect of digital marketing. Some are strong in on-page and technical SEO, but don’t work in PPC. Others focus entirely around social media, influencer marketing, and brand strategy. Often agencies will specialize in one or two areas, and be generalists in others.

Start by clearly identifying which aspects of digital marketing you’re looking to outsource. These might include:

Social media management (content creation, posting/scheduling, responding to comments/messages, reporting)
Social media advertising (boosted posts, ad campaigns, audience/targeting management, reporting)
SEO strategy and content optimization (on-page SEO)
Link building campaigns
Local SEO (optimization, Google My Business management, reporting)
Technical SEO (audits, 301 management, Google Search Console reporting and fixes)
Content marketing (strategy, writing, images, optimization)
Google display or paid search ads (strategy, content creation, budget management, adjustments, reporting)
Email marketing (strategy, content creation, scheduling, subscriber database management, reporting)
Brand strategy (market research, strategic documentation, management, reporting)
Once you’ve found agencies that specialize in the right services, you’re ready for these hard-hitting questions!

1. Are their methods current?

Digital marketing changes it up more often than many people change their pants. I’m not even kidding! Updates to features and algorithms in the following platforms can have big impact on how to successfully market your particular product or service:

Google’s algorithm and ranking factors (duh)
Google Ads
Bing search and rankings (Yahoo is powered by Bing)
Microsoft (formerly Bing) Advertising
Other search engines and their ad platforms
Amazon’s search and rankings
Amazon Ads
Social media networks
Social media ad platforms
Email marketing platforms
And these platforms roll out updates constantly. When you’re considering a Social media company in Chennai, ask questions to establish their methodologies and awareness of any recent changes.

To do that, you need some familiarity with digital marketing news. You don’t have to understand it all – that’s what you’re hiring a company to do! – but knowing what’s happening will help you ask the right kind of questions.

I stay up to speed by subscribing to newsletters about SEO, social media, PPC, and content marketing methodologies. My favourites are Search Engine Journal (SEO and PPC), Social Media Examiner, Later Media (specific to Instagram), and Content Marketing Institute. There are tons to pick from that share daily or weekly updates.

On that note – you might encounter a company that uses a practice on an aspect of marketing (often SEO) that you’ve heard has changed. If they have a solid reason that they can explain (and back up with legit sources), that can be a good sign. It likely means that they assess data before making adjustments, rather than reacting to industry gossip and unstable trends.

2. Are they comfortable talking about digital marketing?

Speaking of asking questions – you’ll definitely want to work with a company that can talk to you about what they’re doing, and why.

It’s a red flag if you ask a marketer to explain an aspect of their niche, or data in a report, and they can’t break it down for you in plain language. Sure, it might be social awkwardness – but it could also be that they’ve memorized the definition, yet don’t actually understand how it works.

Nobody knows it all, and oddities will come up that require further investigation. The trait to look out for is comfort (or better yet, joy!) in talking to you about strategy and performance. Choose a company that leaves you feeling smarter, and satisfied.

3. Are they well-rounded?

Even if you’re hiring a specialist to focus on one area, you’ll want whoever you work with to be versed in how all aspects of digital marketing work together.

Technical and on-page SEO are different, and both are necessities
SEO, social, ads, and email drive content marketing results
Social media contributes to SEO
Link building is a key part of SEO, and often tied to content marketing
Most channels drive customers to a specific or custom landing page on your website
It’s okay if they don’t offer certain services. But be wary of an agency that has no understanding of other digital marketing components, or tells you not to bother (and can’t provide data to support their recommendation).

4. Do they have the receipts?

Case studies! We can’t say enough good things about the value of case studies as website content (seriously, read our article on why case studies are strong marketing assets). And if you’re looking to hire a marketing company, you want to see proof of their work.

This can be tricky, as major businesses will often require partner agencies to sign NDA agreements. That means they can’t discuss the fine details about which campaigns they ran and their results. In that case, the most an agency can share on their website is the names of the companies they’ve worked with.

Agencies like ours that work with small businesses can usually show broad results, such as improvement in traffic or engagement by percentage or total, but not reveal exact figures or show proof in actual Google Analytics reports.

In either case, ask questions about the work they did. Even if they can’t tell you the name of the campaign or show you data, they should be able to chat about what the work entailed and how they approached it.

Don’t forget to check their reviews and testimonials! As with any product or service, pay special attention to reviews clearly identified as coming from current or former clients – and why not contact them to follow up?

5. Do they eat their own kibble?

This is one of my favourite Shawnisms, the digital strategy expressions frequently heard from Forge and Smith founder Shawn Johnston.

Eating your own kibble is the same as practicing what you preach. If a company is going to handle your digital marketing:
Their site should be optimized and rank for relevant terms
They should have at least one active social media channel
Their Google My Business profile should be claimed, branded, and populated
Any ads, social posts, or emails should feel cohesive and on-brand
Time for some fun sleuthing!

Search their company in Google, and view all of the results to see if they optimize titles and meta descriptions in all of their pages, only the primary ones, or have no visible optimization. If they have an email newsletter, sign up for it. Check out their social media content, posting frequency, and hashtag usage.

6. Are their leaders proactive or reactive?

A company’s leadership style informs day-to-day practices and processes related to digital marketing. If you’re hiring a digital marketing company, you’re buying into their leadership’s ways of thinking and doing.

Similar to knowing if they use current methods, suss out how well the agency as a whole understands where digital marketing is headed. You want their work to be future-friendly, not just sticking to a static plan and fixing issues as they come up.

If prospective companies’ CEOs or CMOs are active on social media, or regularly publish articles on their site or LinkedIn, dive into that content! Look for clear signs of thought leadership and innovation.

7. What kinds of promises do they make?

There are some promises a company can keep. Honouring a contract, meeting deadlines, and completing a project to specifications are things that can (and should) be promised.

Unfortunately, there are scams aplenty in our industry. Beware any digital marketing company that makes claims like these:

Getting your site into position 1 or position 0 in search results
Getting quick or immediate results
Achieving perfect technical SEO health for your site
Earning a specific email open rate or advertising click-through rate
Reaching specific numbers in social metrics (likes, follows, comments)
Achieving a specific domain authority
These are all attainable, and a company might have even been able to help another client achieve these goals. But that’s what they are – goals. Any company that promises they can deliver an exact number or give you fast results is a red flag.

Digital marketing is a game of ever-changing strategies and numbers. Content marketing can take six months to years to show its first results. SEO takes ongoing effort, and every time a search engine changes its algorithm, it can change your performance. Open rates and click-through rates depend on many factors and require constant testing and adjusting.


For more details visit us @ Web designing company Chennai



Source: forgeandsmith.com

Social Media Marketing Company in Chennai - Free Internet Marketing For Home Based Business

Are you looking for free Internet marketing for your business? If so, by reading this article you'll learn how social media marketing is the solution for you. Social media marketing is a method of free Internet marketing; the only cost is some time learning the how-to's of it all. Not only does this marketing method offer a dirt cheap way to market your business, it solves a host of other problems for the home based business owner, such as finding and connecting with a target market, overcoming social isolation, and finding networking opportunities. So begin saving your pennies by reading here.

Building a home based business without much cash is a challenge. It's hard to find customers when you can't pay for the traditional splashy advertising. Heck, paying for a simple yellow page ad when there are now twenty different yellow page books is a financial impossibility! You know there has to be a way to keep your business afloat without breaking the bank, and you have heard a little about free Internet marketing for your business.

Social media marketing company in Chennai offers a budget friendly solution for your business. Bottom line: it is a dirt cheap way to find customers and entice them to visit your online business centers (i.e., website, blog, or contact page). Social media is the network of sites like YouTube, Facebook, Squidoo, Twitter et al where lots of people are joining up to socialize and find good information. It is free to join most of these sites and it is free to post information and friendly advice once you join. If you are providing a trail of information that your target customer wants, they will find your info and follow that info back to your online presence.

This is called attraction marketing and it pairs up nicely with social media marketing. It's like scattering breadcrumbs on a path. The breadcrumbs are bits of valuable info, advice, and tips scattered throughout social media sites, and the path leads back to your Internet "home" site where you are selling product or services. The result is interested traffic to your Internet site which is what every online business needs to thrive.

Another plus to using social media marketing is that it keeps you from becoming socially isolated. A lot of home based business owners get a little crazy staring at the same four walls every day. And your walls may not change if you use online social networking, but the company you keep inside those walls will change. You'll begin to grow a host of Internet friends and this can provide a refreshing contact with the larger world. It's fun to see what others are writing and video-posting out there.

Social media also provides opportunities to network with other business owners and develop joint venture business. It's not just customers on the Internet, it's your fellow business owners, too. You can connect with like-minded business owners and share small business war stories and helpful advice. Sometimes, it really lifts your mood to talk with another business owner who is having a great day, or maybe you'll find someone who has solved a business problem in a unique way that you can leverage. In the process of meeting business owners, you might find that your services or products are complimentary and it can lead to a joint venture you might never have imagined.

To get into the big leagues with your business, you need to network and find opportunities to joint venture with other business owners and social media marketing can help you do that. Social media marketing is also great for keeping you connected to other human beings even though you work from home. Every business needs to control costs while adding customers and social media marketing can help you there. I know you want to save money, because that's just part of the life for a small business owner. Explore this method of free Internet marketing and you'll have another penny saved.

For more details visit us @ Webdoux

Source: ezinearticles.com

10 SEO Myths Busted by An EX-GOOGLER - Best SEO Company in India

Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team of outreach professionals can do to raise awareness at international conferences, so here are the 10 most SEO myths, busted by former longtime Google Search employee and SEO expert.

Myth #1: SEO is a level playing field

In theory – or so it goes – SEO is a “fair competition,” where every website stands the same chance to compete for queries. Except it isn’t. It hasn’t been for a long time and it never will be “fair” again. Similar to any other market where two companies are competing, no offer is exactly the same. In the case of SEO, different websites show different on- and off-page SEO signals. Consequently, they rank differently. These SEO signals include but are not limited to page performance, technical setup, SERP real estate and backlink profile to name a few that can be measured and improved. This is what SEO services in Chennai is all about. Yet it is never back-to-square-one for everyone.

It is true that Google grants brand new domains a Google Honeymoon Period. This is a brief moment during which the website ranks well, despite not having accumulated sufficient SEO signals yet. Sites that tend to do well during this grace period stand a good chance to excel for relevant competitive queries consistently. Most, however, drop once Google has gathered sufficient data “confirming” the new website’s true ranking. While the Honeymoon Period gives new websites some help at its launch, SEO is not a level playing field competition.

Myth #2: SEO is a one-time project

At industry conferences, attendees hear people say that it is important to “get it right” to rank. This is true, yet not entirely accurate. Like any other company investment in assets, over time that very same investment will inevitably wear off. Best practices of the past become outdated or downright obsolete. To keep up with the competition, especially in the more lucrative niches, SEO needs to be considered an ongoing effort with planned, periodic spurts of increased activity scheduled ahead of time. Some factors such as snippet representation, directly impacting user experience and signals must be continuously monitored and improved. The same applies to page performance, which again is directly responsible for how users experience the website. Other factors, such as managing backlink liabilities, may only require spot checks and be part of an annual on- and off-page SEO audit.

Myth #3: SEO is backlinks

Links are fundamental to the internet as we know it. Without links, most search engines would not be able to find and crawl new content. For Google, backlinks also represent a ranking signal. However, contrary to popular perception, backlinks may harm website rankings. Next to manual spam actions (aka Google Penalties), there are also Google Algorithms such as Penguin tasked with identifying websites predominantly linked from low-quality websites. Google’s continuous mantra is that links must be based on merit, rather than paid or building schemes. Sites optimized with a disregard for Google Webmaster Guidelines will likely be in the crosshairs. But, Best SEO company in India is not merely about PageRank passing backlinks.

Backlinks should be actively pursued, however, not for an illusionary PageRank gain, but to grow conversions, which is the primary purpose for optimizing websites and does not pose a risk that the site may be penalized and disappear from SERPs altogether. Google does leave a door open for sites that had been in violation with Google linking policies at some point by providing the Disavow Tool, which allows a website to disassociate from undesirable backlinks.

Myth #4: SEO is user signals

It is wrong to assume user signals are unimportant. They are a relevant SEO factor. Google’s entire business model rests on its user loyalty. Google measures its user happiness and utilizes the data in order to improve its product. In that sense, user signals truly are a factor. However, Google does not share the data they use, not even with the verified Google Search Console site operator. Therefore we’re left with GSC impressions and click-through rate as the only confirmed indicators regarding user perception of the site and their behavior. While the combination of high impression volumes and low CTRs usually indicates that user signals can be improved, these limited insights are only one part of a much bigger SEO picture. How and if they can be improved depends primarily on the website’s unique selling proposition, which is by far more important.

Myth #5: Google hates my website

The personal animosity complaint is as frequent as it is irrational. Google has never demonstrated a dislike of a website and it would make little sense to operate a global business based on personal enmity. The claim that a site does not rank because of a Google feud is easily refuted with an SEO audit that will likely uncover all the technical, content, on- and off-page shortcomings. There are Google penalties, euphemistically referred to as Manual Spam Actions; however, these are not triggered by personal vendettas and can be lifted by submitting a compelling Reconsideration Request. If anything, Google continues to demonstrate indifference towards websites. This includes its own properties, which time and again had been penalized for different transgressions.

Myth #6: Google AdWords has an impact on SEO

Despite years and years of educational work, one of the most common SEO myths remains the notion that Google AdWords has a positive impact on website rankings. Organic, natural search is fiercely independent of paid search. Regardless of the budget committed to AdWords campaigns, Google AdWords is not an SEO signal.

Myth #7: Keywords are key

In their infancy search engines relied heavily on the density of keywords on landing pages to correlate their relevance to queries. Fast-forward 20 years and keywords have lost much of their SEO importance. Google has always been ignoring meta keywords, and while they crawl and index collapsed and behind tabs content, they tend not to rank sites for content, including keywords not visible to users. Keywords in URLs are not being used for ranking purposes either. Keywords are unlikely to have any desirable impact on CTR, especially in comparison with rich snippets breadcrumbs, which do help users navigate. The times of counting keywords on pages and attempting to identify a fleeting ideal ratio are a thing of the past. Content, which can be represented by data as much as by written words, is important for the context of the website, however, keywords are not relevant.

Myth #8: SEO is ‘freshness’

Yes, Google seems to be fond of content freshness. However, only when freshness is a factor to user intent. For sites operating in fast-paced news, vertical freshness can translate into a competitive advantage. That includes a small selection of actual news outlets like newspapers, magazines or portals. For the overwhelming majority of websites, freshness is not important as an SEO factor and no amount of changing publishing dates on old articles is going to convince Google it’s fresh content. Consequently, other then for news sites, freshness is not important.

Myth #9: Social signals are an SEO factor

Comments, likes, votes and social media company in Chennai of any sort – including links emanating from social media channels like Facebook or Twitter – are contrary to popular theories not contributing to SEO as a ranking factor. That is not to say that they are irrelevant to online marketing. Google isn’t taking social media factors into account for good reasons, most importantly the data available is fragmented and unreliable. However, there are good reasons to consider social media outreach operations an integral part of brand building. And while social media does nothing to boost rankings directly, it has a great long term effect on factors that do matter for SEO. Brand recognition and loyalty is established with superb products and services or providing a unique selling proposition with as a two-way communication and feedback channel. Brand websites that aspire to become leaders in their vertical with a social media strategy have a tangible advantage when competing with other websites for user attention in Google SERPs. In short, social media helps to boost brand recognition and CTR, which matters for SEO. After all, Google, while not admitting in so many words publicly, still shows a preference for websites that are popular with users.

Myth #10: SEO is magic

Lastly, search engine optimization complexity is occasionally reduced to statements indicating SEO is both an art and science that makes it difficult to understand. Portraying SEO as too complex to explain isn’t beneficial, let alone accurate. Yes, SEO is data-driven. Frequently the amounts of data required to address an issue can be immense. At the same time, there are a multitude of signals both on- and off-page that can conflict with each other. Because SEO is so data-driven, even complex problems can be broken down into small, manageable data chunks to be analyzed and explained. On the chance of robbing the SEO industry of some of its magic, there’s no Voodoo involved. At the end of the day, almost every SEO signal can be broken down to KPIs that can be explained.


For more details visit us @ Digital Marketing Company in Chennai

Source: Search Engine Land

5 Top Reasons To Hire A Social Media Marketing Company in Chennai to Promote Your Business

Social media marketing is one of the most powerful tools to promote a business in the Internet Age. Many traditional advertising platforms like Yellow Pages are being pushed aside by newer innovations, most of which are happening online. Social interactive sites like Facebook and Twitter have become very effective platforms for promoting a business.

5 reasons to hire a social media marketing company in Chennai to promote your business using one or more of these sites, you probably need to hire a social media manager to handle the job efficiently. Here are five reasons why you should hire someone for this important task.

1. Advertising is one of the most important factors in bringing more customers to a business. If the advertising campaigns are not effective, the business can suffer a significant loss in revenue. An amateurship ad campaign can also bring negative publicity to a business. Therefore, you need to ensure that you leave this all-important task to professionals who really know their job.

2. Marketing on social websites involves the mastery of two totally different fields - technology and marketing. Some of the latest Web 2.0 technologies are used to drive social media sites. It requires a sufficient amount of knowledge to use these sites effectively. And to use them for marketing, an in-depth knowledge and considerable experience in technology and marketing are required. When you hire an online marketing professional for your ad campaigns, they would use effective tools as well as extensive marketing skills to promote your business successfully.

3. Social media sites like Facebook and Twitter keep updating their interface constantly to provide new features for their users. For instance, Facebook initially came up with its FMBL language to help users customize their own pages. Later it dropped FMBL in favor of HTML to extend the facility to more users. Recently, Facebook changed its entire layout with a new Timeline interface. So, these sites keep constantly evolving and it takes dedicated and experienced people from marketing companies to keep track of the changes and use them effectively to promote your business.

4. Marketing among social online websites is much different from running a traditional ad campaign. It is necessary to constantly update your company's profile and Fan pages in order to keep customers constantly engaged. This again requires dedicated staff from a media marketing company who can do that job on your behalf.

5. Even if you have the expertise to handle all these tasks, you may not have the time required to do online social marketing on your own. Employing dedicated staff in your company for the job can be too expensive as well. Therefore, outsourcing the job to a professional social media marketing company would be the most efficient and cost-effective option for your business.

These are some of the main reasons why you need to hire a social media marketing company to handle all the online social interactive promotional efforts for your business.

For more details visit us @ Digital marketing company in Chennai

Source: ezinearticles.com

Relevance of Conventional Social Media Marketing Services

Every corporate entity is looking to enhance its revenues, gather customer support, offer integrated services and have deep down reach to its targeted customers in this super dense business environment. However, all these aspects cannot be achieved through a single step, therefore, companies and especially online companies need to rely on several scalable communication channels to establish a strong and sensible medium. Social Media Company in Chennai rely on their revenue generation models that offer unparalleled opportunities towards growth and long term relationship. Moreover, both growth and long term value added relationship can only be fostered through direct and consistent channel of communication with the end users.

Companies also strive to have a mutually beneficial relationship with their customers through reliable services. Services that are measurable and result-oriented itself magnify the overall image of the company in the market. However, strong environment of competition often balks this phenomenon, therefore, companies rely on the social mediums to talk to their customers. Online enterprises also try to reach the deepest level of their customer database. In pursuit of the same, they broaden their external infrastructure and tout their channels to have a direct contact with them. Last but not least, they want to have a local support, which can eventually achieve them greater  apositivitynd greater control that results in increased sales and growth.

All these are the purest aspect of continued growth and market dominance, however all these aspects can be collectively enforced through a single medium i.e. social media marketing. In fact, social media marketing is an effective and reliable medium of communication with the customers. Through this platform, companies can put their announcements or other corporate information including launching of product or services, etc. This medium is also helpful for getting customer reviews, online surveys and opinions, etc.

Moreover, social media marketing is one of the latest, relevant and influential additions to the aura of ever-dynamic and progressive internet marketing. It is supposed to be yet another innovative approach and possibly the best way of smoothly enhancing the website's online presence. It can even improve the revenue as well as leads. Expert social media marketing companies often uses vibrant and sensible social networks, daily blogs, online communities and several other social media for the effective promotion of the websites.

Benefits of Conventional Social Media Marketing-

Helps enhance your company brand image and value
Inexpensive way of direct communication
Helps you pitch your website in an effective manner
Enhances market reputation
Increases communication
Increase customer loyalty
Foster brand awareness and customer services as well
Offers immense prospects to the websites
Fine-tunes company operations through fast customer responses
Helps to target market demographically
So, if you want to champion your specific business fields through higher performance, gathering customer support, improving revenue generation and fostering efficient communication with the end users, you must rely on the social media marketing services.

For more details visit us @ webdoux.com

Source: http://www.easysubmission.net/

What Social Media Marketing Companies Should Know

Sometimes, the secret to success is not to overdo things and just keep it simple. Start with the basics, simplify the complexities, and shorten the time to produce more work output, thus promoting efficiency. What social media marketing company in Chennai should know is that the role of the internet is not to carry out their expectations of increased sales and patronage if they don't work for it.

You as a marketer should be aware of these concepts about social media and how it works for you. It is quite an influential thing for everybody. Since almost every online surfer accesses hundreds of sites and links scattered all throughout the internet, the attention span of these casual browsers is quite short. In this short span of time is the most important time for you to strike your marketing strategies. In this case, it is then essential to use relatively short, and direct online content among all others. A simple blog which delivers an impact is more effective than long and boring facts and figures.

You have to remember that social media is a public conversation starter. As people could post their comments and suggestions in a dynamic way, you as part of the Best social media marketing companies trying to gain their patronage should fully represent your side. Without proper communication, there will be no established connection with you as an online marketer and the potential clients.

There is no super social media to handle all. Even the biggest social network website does not encompass every little known niche in terms of interest and support. In order to be effective, have a couple more competing websites added in your subscribed websites.

Think of it as a television network wherein not everyone is watching a single one thereby making it necessary to advertise the same products in different networks.

Always remember that social media currently is a very hot topic. Probably still an understatement, the power of social media to social media marketing companies is very potent that any second wasted dilly dallying would cause big differences in catching the target audience. Being a day too late could cause your post to be too late as the audience has already established a buzz with a competing company or so. Time is of the essence and should be given priority by social media marketing companies.

Operating social media marketing companies may seem complicated but then again it started from basic guidelines of business and marketing strategies incorporated into the virtual highway of communication.

For more details visit us @ Webdoux


Source: http://automatedsocialnetworking.com/

10 Ideas for Marketing Your Business With Facebook Advertising

Facebook is considered as the most popular social media network today. Its popularity remains to spread out with a need in internet marketing where aggressive and ingenious company owners and online marketers are deploying Facebook marketing to reach more target market as web traffic to their sites.

A more extension to Facebook marketing is Facebook marketing that is growing popular where certain online marketing is targeted at specific niche Facebook audiences that would benefit the brand and company operations. Facebook Advertising consists of flexible characteristics that no online marketer or company owner might manage to avoid today.

Facebook marketing consists of the capability to recognize particular target market, track and determine the efficiency of picked advertisements, customize advertisements in reaction to altering market patterns and customer habits. For the ideal outcomes, online marketers and entrepreneur who take part in Facebook Marketing should use the following 10 impactful pointers.

1. Have a Clear Objective

Every effective company needs a clear objective that might be attained to inspire the online marketer or entrepreneur. A basic objective might be set for little and brand-new companies while larger market gamers would have more difficult objectives. The set objective would most likely consist of more web traffic to be produced and greater sales that would increase company bottom lines by means of Facebook marketing.

A clear objective would assist online marketers or entrepreneur end up being more focused to expend their energy, expense and time carefully to enjoy ideal outcomes at the end of the marketing project. When engaging Facebook marketing if adequate resources and know-how are readily available, it might be possible for a company to have more than one easy objective.

2. Identify Specific Niche Markets

Web online marketers still have to determine their favored geographical places to promote their brand and items quickly, although the world is their oyster through contemporary innovations today. New or small companies ought to recognize a regional market that is more workable prior to broadening beyond their horizons as they get acquainted with Facebook Marketing.

As Web online marketers end up being more skilled with the characteristics of Facebook marketing, there is no border to hold them back in getting in touch with international and regional customers on the Web for ideal results.

Unique internet marketing projects might be prepared with Facebook marketing to accommodate the numerous customer requirements and altering habits around the world.

3. Personalized Advertisements for Target Market

Web companies need extremely particular audiences to be a hit. This would need a personalized advertisement that deals with a certain group that would broaden the marketplace presence of the brand and items promoted. When the social network gathers appropriate user info to assist online marketers specify the targeted audience for every online advertisement prepared and executed, this is not hard on Facebook Page Management services.

A great deal of appropriate and intriguing customer info might be collected as part of a reliable search making use of customers' age, gender, occupation and interest. A mix of these requirements might limit certain target audience that would surge up the advertisement success.

4. Accommodate Existing Clients

One possible mistake of Facebook online marketers is a tendency to disregard the existing in their desperation to look for brand-new prospective leads. Online marketers must not forget that without the existing clients, their company might not be where it is today. Existing clients ought to be valued at all times with appropriate advertisements and unique offers that would make them devoted consumers for life.

There is excellent marketing power with existing consumers who might be the brand's informal ambassadors from their complete satisfaction with the brand or company. More possible leads might come through from existing clients' contacts that would churn greater sales for business.

5. Realistic Budget Plan

Facebook marketing is vibrant with a spending plan that is scalable; for this reason, little or brand-new online companies might set a smaller sized practical budget plan to turn on Facebook advertisement marketing on a smaller sized scale till more revenues are created to allow a larger scope of marketing on the Web.

Larger business with a larger spending plan might choose more vibrant marketing advertisements that might extend a number of platforms and channels for a larger direct exposure of the brand and company to delight in larger returns. Advertisements might be run constantly or occasionally depending upon the set spending plan to create the wanted results.

6. Appealing Images Added in Advertisements

Images in advertisements have the tendency to appeal more to audiences, pertinent and particularly appealing photos that would produce more interest and interest to trigger greater reactions. Online marketers might explore various kinds of images on numerous advertisements to track their efficiency prior to using the effective choices more often in future online advertisement marketing ventures.

7. Engage Facebook Advertisement Manager

No much better device than the Facebook Advertisement Manager must be used to assemble the vital metrics on advertisement reactions for a precise report on the project's efficiency. Online marketers would have the ability to make more educated marketing choices with the pertinent info at hand to prevent restarting marketing errors.

This would enhance the success rates of Facebook Advertisements with the device supervisor showing truths about the advertising campaign, which enables instant modifications to the advertisements or alter the course of the marketing advocate higher efficiency.

 8. Conversion Tracking Advantages

The application of Conversion Tracking controls suitable JavaScript codes composed on business site to track web visitors' actions and reactions. Such info is returned to Facebook where collation happens to supply an online marketer precise info about customer habits and gather essential marketing info that would enhance internet marketing ventures.

9. Enhancing Facebook Posts

Increasing a Facebook post forms another element of Facebook marketing where the post is positioned greater in the advertisement receivers' News Feed area to enhance the opportunities of being seen. Any variety of posts might be improved to enhance online direct exposure.

10.  Add "Call to Action" Option

Every efficient marketing project has to close with a 'call to action' which might close a sale where possible. This is the very best ending line for a marketing project despite how vibrant the marketing method might be. A call to action amounts to "Constantly get a sale"

For more details visit us @ Webdoux

Content: This content copied from ezinearticles.com

Seven SEO Trends to Watch in 2018

As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018.

Here are seven you should be keeping an eye on in order to stay ahead of the curve.

1. Voice Search and Digital Assistants

Voice search technology presents a big opportunity for changing the way we communicate and process information. The rise of digital assistants has presented a growing market that can change the way search queries are performed. According to Google, 1 out of 5 searches already come from voice queries.

This changes the search market and we’re expecting to see an even bigger shift towards voice search in 2018. When it comes to setting up an SEO strategy, the rise of voice search brings out the need to focus on more long-tail search keywords and a natural language that matches the user’s conversational tone.


2. Link Building

Link building is not expected to disappear in 2018, but it will be more important than ever to create a strategy that seeks out quality links. There’s no need to aim for new links if they don’t add value and help you build an authority in your target niche.

A successful SEO strategy in 2018 will move towards relationship building, helping a brand develop powerful contacts and links that will be beneficial in a longer term.

A challenge for 2018 will be dealing with guest blogs and how to involve them as an integral part of a link building strategy without hurting a brand’s reputation. Back in May Google warned publishers who rely too much on guest posting for link building that there will be a closer look at guest blogs in an attempt to control spammy and questionable links.


3. User experience

User experience for SEO will become even more important in 2018. Google has made it clear that the focus is on the user and this should make more sites deliver a smooth UX for their visitors. A good user experience increases the chances of people engaging with the pages that they visit. This helps search engines discover which pages are more useful for people, favoring them over others.

User experience for SEO will become even more important in 2018. Google has made it clear that the focus is on the user and this should make more sites deliver a smooth UX for their visitors. A good user experience increases the chances of people engaging with the pages that they visit. This helps search engines discover which pages are more useful for people, favoring them over others.

As SEO heads towards more relevant and personalized experiences, UX will be key to maintaining search traffic by creating an engaged audience. It’s not enough anymore to see a rise in search traffic if it’s not converting or bringing the desired engagement to create a loyal audience.


4. Featured snippets and Quick Answers

The popularity of featured snippets has increased the competition among companies trying to appear in “position 0” in the SERP. Gaining a featured snippet in search requires catering to a specific combination of factors, which has opened up SEO beyond the traditional race to the top of Google.

Lists, tables and graphs tend to be popular, while it’s also useful to create content in a Q&A format, making it easier for Google to extract the right content to show up as a featured snippet.

An interesting angle to focus on during the next year is the optimization of featured snippets for voice search. The combination of two growing trends in the search market can create a great opportunity for more companies to show up at the top of the SERPs. This will involve considering the changes in the search queries, focusing more on longer keywords and natural language.


5. Mobile-first index

2018 is more than likely to be the year that brands realize the potential of putting mobile first, rather than catering to mobile as an afterthought. This is particularly true if Google decides to make 2018 the year it finally deploys its mobile-first index.

As mobile searches are all about context, brands should provide the best possible results for every question, while local SEO is going to become even more popular. Mobile users will seek for more content while they are on the go, which means that brands will face a big opportunity of marketing their business at a local context.

Mobile optimization for local users, along with the rise of voice search, can provide an excellent way to create a successful SEO strategy in 2018 by facilitating the search experience through personalized and relevant answers.

6. The rise of visual search

2018 is more than likely to be the year that brands realize the potential of putting mobile first, rather than catering to mobile as an afterthought. This is particularly true if Google decides to make 2018 the year it finally deploys its mobile-first index.

Visual search is an exciting area and the combination of technological innovation and user experience can take searching to the next level.

As the internet becomes more visually-focused, there is a great opportunity to explore the power of visual search. Major tech companies including Bing, Pinterest and Google have already invested in developing powerful visual search engines in a bid to capitalize on this new trend.

An SEO strategy in 2018 needs to consider the way we consume visual content and how search engines now go beyond text to explore the changing habits of search. Rich visuals now become more engaging and the use of neuroscience and innovation bring out an interesting and competitive market.

7. AI and machine learning

Artificial intelligence and machine learning are already changing the way that search results are ranked. Machine learning can also facilitate the way searches take place, helping users find contextualized results.

This will lead to a more personalized experience, while the rise of voice search and digital assistants can offer the ideal ground to develop artificial intelligence and reward successful SEO strategies that keep up with the trends.

Google’s RankBrain, or else Google’s deep learning algorithm, is also expected to affect the search landscape. Catering to RankBrain often seems like an intimidating prospect to SEOs, and the term “Artificial Intelligence Optimization” has been bandied about a fair amount.

Source: Searchenginewatch

7 Steps to Sell Your Boss on Social Media Marketing

With words like "tweet," "blog" and "unfriend" entering our standard lexicon, there's no question that social networking has a significant place on our contemporary culture. And it's no surprise that many companies have been using social media online to connect and communicate with their customers online.

But the benefits of social networking aren't always immediately apparent to some. And that is especially true for businesses who are interested in having a lot of control over their brand name and brand image. Convincing some that every business has something to gain from online media marketing can be difficult. It can be hard to see how Web 2.0 marketing can result in a positive return on investment (ROI).

When it comes to convincing your boss or colleagues to invest in social networks, it helps to have a plan.

Here the 7 steps you can take when it comes to selling social media marketing to your boss or company.

1. Explain how social media is an unbeatable research tool. When a company is effectively tapped into the social media landscape, they get to hear a lot of chatter that they wouldn't hear otherwise. Those engaged in social media marketing campaigns will be able to monitor channels for any mention of their company, competitors, industry, clients and potential clients. Setting up a social media marketing listening campaign lets a company know who is participating and what is happening.

Thanks to tools and services like Quantcast, Alexa and TweetMeme, it is now easier than ever to track and measure what people are talking about online. This information is invaluable for developing future marketing strategies, both online and offline.

2. Match the benefits of Web 2.0 marketing with your company's goals. Whether your company or your client is a service provider, a business to business specialist or a business to consumer retailer, there's a social media marketing strategy for them. But in order to convince others of online media marketing's benefits, you have to be aware of the company's goals. Do they want to enhance their customer service operations? To they want to reduce costs? Do they want to manage their reputation? Social networking can do a lot to help achieve all those goals. When you know what your boss or company wants, you can show how this will help them achieve it.

3. Start small. Even if they're not bullish on social network marketing, your boss or others at your company are probably aware of the range of social applications and services that are out there. They may think that launching a social marketing campaign will be a huge undertaking, one that will require many work hours just to set everything up.

But that's not necessarily true. A Web 2.0 marketing campaign doesn't have to include a setting up a Facebook Fan Page, a Twitter account, a blog and a YouTube channel. In fact, it's often easier to start small. Figure out which service will best match the stated goals of your boss or your company. It may be something as simple as registering a Twitter account and starting to engage people via tweets. Starting small requires little time and less cost. But the results can become apparent quickly. You can even begin to measure such results with a tracking service like Quantcast.

4. Set up a strategy and follow it. A social media campaign can appear strange and different, even to people who have plenty of marketing experience. If you don't have a clear strategy for implementation and execution, reactions to your plan will be understandably skeptical to your social media marketing strategy. Take time to explain each step of the plan, describe why it's being done and how it will benefit the company.

5. Look for examples of social media success. Lots of businesses, large and small, well-known and unknown, have been able to already achieve a lot with social media marketing. From Charles Schwab to FujiFilm to Goodwill, there are countless examples of companies who have been able to successfully use social networking to achieve their corporate goals. Find them and broadcast the results.

6. Anticipate Questions. It's natural for people to be skeptical of new things and new ideas. While you may be well aware of the benefits of social media marketing, keep in mind that resistance may simply be the result of some people being overly cautions. That's why it's important to anticipate any and all questions or objections someone may raise. Find good case studies and other examples of social media marketing successes. Have these on hand to use as examples. Here are some common questions that skeptical bosses may have about social media marketing:

• Our customers aren't online. This line of reasoning is being used less and less, but some companies may still think this is true. The truth is, at the cusp of the 2010s, nearly everyone is online. Online activity isn't restricted to any gender, income level, education level, or location. There are countless surveys to prove this. One of the largest survey groups, the Pew Research Center, frequently provides data for online use, broken down by several categories.

• What if someone writes something bad? This is a common fear among those resistant to social media marketing. But studies show that when companies engage with customer complaints and criticisms, they end up looking better than before. Mention that people will likely complain whether you're engaged in social media or not. It's better for nearly every brand to appear involved with its customers. Even the angry ones.

• It's too time-consuming. After setting up social media marketing accounts on networks like Facebook and Twitter, the actual maintenance doesn't take that much time at all. You can spread social media marketing efforts among the staff, or you can task a single person to handle it. Either way, social media marketing doesn't require countless work hours. Create a timeline showing the typical amount of time one will spend on social media every week to help prove this point.

7. Make your case. Prepare a short, punchy presentation that hits on all the above topics. Give your boss or colleagues plenty of time to ask questions. Think about your boss or colleagues' personal preferences and consider how you can best sell your Web 2.0 marketing idea. And remember that there may be some things you don't know. Social online marketing is still relatively new, and that means that there are still many unanswered questions out there. Be honest about what you don't know, but make sure to point out all possible benefits to Web 2.0 marketing.

Social network marketing is an exciting new medium that companies can use to achieve just about any business goal. By convincing your colleagues or your boss of the effectiveness of this type of online marketing, you'll be on your way to discovering the enthralling, challenging and rewarding new world of online business networking.


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