Tuesday, February 2, 2016

5 Things Everyone Should Know About Social Media Marketing In 2016

Earlier this week we covered the ineffective, outdated social media tactics that should no longer be used in 2016. But what about the new tactics brands should be leveraging? Below are five of the top social media efforts that marketing professionals should consider utilizing next year in order to make an impact and better connect with their audiences.

The five things you should be doing in social media marketing in 2016 are:

1 – Engage With Bloggers and Social Media Influencers

You’ve likely heard of brands partnering with bloggers and social media influencers or celebrities, and it’s for good reason – it works. According to RhythmOne (formerly Burst Media) marketers made an average of $6.85 in earned media value for every $1 of paid media spent on influencer marketing in 2014. By all estimations, this is only set to continue or even increase. Nielsen has reported that 92% of consumers trust earned media (such as recommendations from friends and family) above all other forms of advertising; and with ad blocking likely to become a larger problem for marketers in 2016, gaining earned media will become exceedingly important.

social media marketing
Social Media Marketing

2 – Start Live Streaming

Whether you’re B2C, B2B, a non-profit or a personality, live streaming is something to try in 2016. Consider these ideas: B2C companies or personalities can show the “behind-the-scenes” perspective or “the face behind the brand” to humanize themselves and forge connections and loyalty. B2B companies can stream valuable information to their current and potential customers by explaining how their offerings can benefit the viewer, or provide tips to help the viewer do their job with better quality, efficiency or results. Live streaming can allow non-profits to pull on heart strings by showing the real time impact they are making or the hard work and dedication of their team. This is just scratching the surface of the many beneficial uses of live streaming for brands. It’s no longer just Meerkat and Periscope (not to mention Google GOOGL +1.43% Hangouts) as options either. There are now companies like blab.im and most recently Facebook, proving the growth of live streaming is likely to continue.

video

3 – Social Media Advertising

Let’s start by being clear that organic social media efforts, such as posting to your brand’s social media channels or engaging in online conversations, is different than paid social media efforts, such as Facebook FB +2.61% or Twitter TWTR +5.88% advertising. They are separate practices that both  appear on social media channels, but they co-exist and benefit each other in many ways. According to Forrester Consulting, seeing ads on social media channels is the top way social media users find out about new brands, products or services. Since the majority of U.S. adults use social media, this is impactful. eMarketer also shares that between 20-25% of people visit the store or website after seeing a social media ad on Facebook, Instagram, Twitter or Pinterest; and between 14-17% bought the product or service. If you’re not already utilizing this channel, it’s time to develop a social media marketing strategy (and budget) for 2016.

4 – Offer Deals or Promotions

Would you like to develop a larger audience base, gain more customers, and measure conversions from social media in 2016? Treating your social media fans to special offers is a great way to achieve all three. Your loyal customers might connect with your brand on social media because they love you. But eMarketer reports that most people do so because they are interested in buying your product, receiving an incentive (i.e. sweepstakes, discount, or gift card) or to get regular coupons and promotions. Mixing special offers into your content calendar is a way to keep both the brand and consumer happy.
social media marketing

5 – Begin Employee Advocacy Campaigns

Most companies spend a considerable amount of time trying to get external audiences to talk about their brand. But what about activating your internal audiences (i.e. employees)? It’s generally easier and less expensive than other advocacy campaigns, and who better to promote the brand than your own team? As mentioned previously, more people will trust this word-of-mouth marketing (even if coming from an employee) than they will hearing it from the brand itself. Brands such as IBM have succeeded with employee advocacy campaigns and today’s social media managers can get assistance from several platforms that exist solely for this function.


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Note: This content was shared in http://www.forbes.com

1 comment:

  1. Thanks for sharing the post.
    Social Media Marketing is the best way to get more leads for a business and it is mostly preferred online marketing strategy.best social media marketing agencies in hyderabad

    ReplyDelete