E-Commerce Website Development: Must-Have Homepage and Back End Elements

E-commerce website development used to be all about the shopping cart, but today's Internet entrepreneur needs much more than a simple ordering system on his website. Developing a successful e-commerce website demands an integrated front and back end that allows you and your employees to track orders, compile information about customers and easily update every single page on your website. While there are turn-key e-commerce website design development available, if you want your website to stand out among the cookie-cutter sites on the Web, you need a professionally developed e-commerce website that includes all of the elements you need to run your business.

Back-end E-Commerce Website Development

The back end of your commercial website is your virtual office and its functionality is the heart of your operation. A professionally developed website will provide you with all the tools you need to run your business on the web. The best web design practices for e-commerce include software solutions to add and maintain product pages, update inventory and track income and expenses. It should include a set of integrated databases that allow you to pull reports on every aspect of your business, including customer behavior and preferences.


In addition, you should have access to site statistics and reports that help you evaluate the results of various marketing efforts. Many e-commerce web development companies will include modules that pull statistics from industry standard online applications, such as Google Analytics, and plug them into your own reports, accessible from your own website.

Other backend options depend upon your specific needs. For example, for a larger business, your ecommerce website development company should include a way to set permissions for accessing every area in your backend office. That will allow you to assign access to employees on an as-needed basis, which protects your - and your customers' - sensitive data. If you use Google AdWords, your developer can include a module that allows you to track performance of each of your ads so that you can modify and update them as needed.

Search Engine Optimization for E-Commerce Website Development

Besides the bones of your website - your backend office - your developer should also be building with search engine optimization in mind. Your content creation pages should include fields to enter tags and keywords, and they should automate the process of creating keyword-sensitive titles and META tags in your content. The developer should be aware of best coding practices for SEO so that he can avoid common pitfalls that can tank your website in the search engine results pages.

Front End E-Commerce Website Development

The front end of your website is the face it shows to the world, but a great-looking homepage design is only one tiny element of a successful e-commerce website. A good e-commerce development company understands how to integrate applications like catalogs, product search, contact pages and shopping carts into your overall site design.


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E-Commerce Website Development and the Indian Service Industry

The internet as a medium has become a powerful voice in the global village and satisfies the aspirations of millions of lay individuals. Brand awareness among consumers is constantly increasing and it is important that companies connect with customers via various media to stay relevant and market their products. E-commerce has emerged as the key to business engagement and survival in a globalised world where boundaries are being re-drawn and the end user is magnified. Individual empowerment and a proportional increase in disposable income and has resulted in an e-commerce explosion. A purchaser in any part of the globe with the right purchasing capacity can command any product of his or her liking at will thanks to the internet.

E-commerce website development solutions are extremely advantageous for companies since a physical brick and mortar is avoided. Employee salaries, rent, electricity and other overheads are minimal thus translating into better deals for the end customer. All payment transactions are immediate and virtual offering best terms for a business in terms of cash flow and security. For consumers, the advantages are that they can get any product they desire at will irrespective of seasonal availability for a reasonable price. Travel time is eliminated and comparison shopping gets them the best deals with a few mouse clicks.

Web design and development plays a key role in determining the fate of a business in the online world since the first step in retail e-commerce is the development of a catchy website. It should have an aesthetic look and feel, easy navigational features and proper security. Further, all the products must be showcased effectively. Payment gateways must be secured against malicious attacks and servers programmed to accept heavy traffic. The aim is to master the art of delivering perfect solutions that leave a pertinent and positive impact on end users without compromising on security. A right mix of creativity, technology and strong business acumen goes into the development of successful e-commerce solutions and websites. It is thus a highly skilled and knowledge intensive process that slowly transforms rustic thoughts into world class solutions.

The Indian service industry has grown from strength to strength over the years and has built a solid reputation based on efficiency, timely delivery and cost effectiveness. It encompasses a broad gamut of operations right from software development to back office processes. Many Indian companies have specialised is in the development of e-commerce websites and solutions. They cater to clients from all corners of the globe and have developed cutting edge solutions with their mastery of various programming languages. It is thus no wonder that the services sector has clocked rapid growth over the last few years. The secret of their success has been their ability to adapt and quickly master rapidly evolving technology that is continuously changing n a daily basis.

E-Commerce is a powerful tool that can engineer an instant change to the entire business structure, merchandising, pricing, marketing, and sales process in an organisation and the Indian service industry is playing a pivotal role in ushering this transformation.

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How Can an Effective E-Commerce Website Designer Help You?

It is advisable for you to hire an e-commerce website designer if you own a business and you want it to survive despite the presence of your competitors. This website designer is a huge help in building your own website, maintaining it and then providing upgrades to it, if necessary. An e-commerce web design company is also useful in your attempt to encourage website visitors to buy products from you. If your website is professionally and attractively built, then there is also a great possibility that your visitors will stay longer in your site and absorb every detail that is present in it. This is a huge help in continuously increasing the number of your clients.

Getting the services of an effective E-commerce website design company is also a wise move when attempting to enhance the appeal of your website. You can expect the company to help your website obtain a more relevant look and feel. The good thing about this is that your chosen e-commerce web design service provider will also make it a point to create a website which reflects the philosophy and vision of your business. You can also expect it to work in effectively organizing the layout of your site while increasing its professional appeal. Another advantage of hiring an e-commerce web design service provider is that its people are capable of creating a website with easy to use features so expect your prospective clients to enjoy visiting your site.

An E-commerce website builder can also help you out in your attempt to create market friendly content for your site. He is capable of giving your site a user-friendly interface. The good thing about most e-commerce web design companies is that they are capable of making the ordering and payment process easier. This means that if your visitors decide to purchase a product through your website, then they will have an easier time posting their orders. The checkout process is also proven to be simple so your visitors will never get frustrated about being unable to place their orders and make their payments online.

E-commerce web design companies are also useful in your attempt to establish a properly optimized website. Bear in mind that the process of optimizing your site can be complex. With a professional around, you will get the chance to optimize your site while abiding to the specific standards linked to search engine optimization. You also get the chance to avoid keyword stuffing, which can affect your ranking on search engines. You should also take note of the fact that most search engines are stricter now. If it has been proven that you manipulate the search results, then there is a great possibility that your site will be completely eliminated from the rankings. An expert e-commerce web designer can be a huge help when it comes to this, as he is capable of improving your rankings while ensuring that your search engine optimization attempts strictly abide to the rules.

Hiring an E-commerce website development is indeed one of the many things that you can do to improve the performance of your business. With his help, you can expect to effectively upgrade your existing website while getting a hundred percent assurance that you can complete your e-commerce project.


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